Urgent - Marketing Manager - Saudi - Female

Cv's to neil@globalretailrecruitment.com - detail below
? Supervise quantitative and qualitative research to gain insight into customers and non customers of the business as directed - analysis of customer base, brand perceptions, pricing, knowledge of brands stocked, competitors etc
? Manage advertising / marketing / PR spend within agreed annual Business Plan
? Manage liaison with all third parties - agencies, printers, graphic designers etc - within agreed budget
? Agree, cost and implement advertising and marketing and PR campaigns to support annual brand initiatives above and below the line
? Agree, cost and implement marketing campaigns to support new store launches particularly in new countries
? Communicate marketing initiatives around the business particularly ensuring that all stores are aware and involved as required
? Manage external communications via Customer Services Department
? Supervise the loyalty programme
? Manage current website content (needs update) and implementation of transactional website (2011)
? At all times seek to measure results of marketing and advertising initiatives in terms of sales and profit generated against investment made
? Support CEO as directed in articulating and updating the 5 year strategic plan
Maintain library of updated information on the industry across the GCC - growth, market size, GDP, population etc